Easy navigation: The website should be easy to navigate, with a clear hierarchy of information and logical structure.
Mobile-friendly: The website should be responsive and work well on a variety of devices, including smartphones and tablets.
Fast loading times: The website should load quickly, with fast page-to-page transitions.
Up-to-date content: The website should have current and accurate information about the company and its products or services.
Clear calls to action: The website should have clear calls to action, such as buttons or links that encourage visitors to take a specific action, such as filling out a form or making a purchase.